Monday, June 10, 2013
La Mexicana Rises from the Ashes [Final Draft]
On November 7, 2012
flames illuminated the pre-dawn darkness in the Edison neighborhood
as Francisco and Carmen Vargas' life work burned to the ground.
Apparently sparked by weathered electrical wires in the basement, La
Mexicana Market was scorched inside and out, resulting in a total
loss.
Judy Sarkozy, the
owner of Sarkozy's Bakery, which suffered its own fire in February of
last year, was one of the first to arrive on the scene.
“It just broke my
heart to see all the stuff that was ruined,” said Sarkozy who
recounted watching a river of yellow masa wind its way across
the blackness of the market floor.
“It
affected all of us. That's our livelihood, that's our baby. We built
it from the ground up, with no bank loans—nothing,” said Javier
Vargas, Francisco and Carmen's son. We had to throw everything away:
cans, produce, meat. It's a very dark feeling because your
career, your life work—in four hours, it's gone.”
Nearly seven months
later, on a warm, late-May afternoon, Javier and Judy stand in the
doorway of Bell's brewery and shake the hands of community members
who have arrived for a benefit in support of the rebuilding of the
market.
Carmen Vargas moves
about busily in a traditional white, embroidered Mexican dress,
making her rounds through the crowd of people who fill the Bell's
patio. She and her husband Francisco, hair neatly combed in a crisp
red polo shirt, thank the community members for their donations in
limited English, sell home-made ice cream, and direct the volunteers
who have shown up to help out with the benefit.
“I could never
have imagined the support that we received from the Kalamazoo
community.” said Carmen, whose eyes welled up as she looked at the
event around her.
The Vargas family
came north to the United States in 1993 from Nayarit, Mexico looking
for work and a chance at a brighter future. As Carmen Vargas, the
family matriarch puts it: “We came for the same reason as many
people all over the world. The opportunity for a better life.”
After first
settling in Chicago, the family came to stay with relatives in
Kalamazoo after Carmen suffered a broken arm and leg in a car
accident while riding in a work van on her way to job. Driven to
Michigan by unfortunate circumstances, the family never looked back
and Kalamazoo has become their home for the last 18years.
“We got
accustomed as quickly as possible. Since that moment, we began to
become penguins” said Carmen who chuckled and smiled, referring to
the shock of the Michigan climate.
Right away,
Francisco saw that there was a market for goods that served the small
and steadily-growing Hispanic population in Kalamazoo and he, his
wife, and his sons began to sell Mexican products from Chicago out of
the back of a truck.
“It was literally
a mobile grocery store,” said their son Javier, who remembered that
they began to sell exclusively to the Latinos in the Edison
neighborhood. “We would go door-to-door every Sunday. We
could count 15 houses and that was it. Maybe less than that.”
According
to Javier, due to an influx of Hispanic immigration to the city and
the expansion of their clientele to include other members of the
community, the family achieved their dream of owning their own store
when La Mexicana opened on the corner of Portage Road and Lane Blvd
in 1998.
Since
then, the Vargas family has opened a Restaurant, Mi Pueblo on Gull
Road, an ice cream warehouse where they produce their own Mexican
popsicles, and has two lunch trucks which visit work sites around the
city.
“My
dad's always been an entrepreneur,” said Javier. “He always said
he'd rather work for himself than anyone else.”
Despite
their success and expansion in recent years, Carmen said that the
market was the heart of their business.
“The blow was
huge, but not big enough to ruin our years of work, she said. “I
tell my husband: 'We're like gladiators, we take a lot of hits, but
we keep on going.”
For Carmen and
Francisco, letting the market go was never an option and they have
plans to rebuild what they started with the support of their
neighbors. The family is currently dealing with the insurance
company, but even with the money they will receive, they will still
be short $75,000-$100,000 short of their goal, according to Javier.
The whole family
expressed their determination to fight for the business that they
love; the business where Javier grew up working the “cash register,
butcher shop, taco stand, inventory, payroll—everything.”
“If you achieve
something, it's because you worked hard and you believed in what you
were doing,” said Carmen.
This hard work has
paid off with the many community members who rushed to their side
after hearing about the fire, including Noel Corwin, the owner of
Gorilla Gourmet, and Laura Bell, the vice president of Bell's
Brewery. Bell's donated their banquet and patio spaces free of charge
and Corwin donated his time and pineapple chicken tacos for all those
in attendance.
“I think they
supported us because
we're a local, family-run business. We have good principles. We're
not there to rip people off or make a bunch of money. We help local
schools and local police organizations. They see that from us and
they appreciate it,” said Javier.
Noel Corwin, who frequented the market, praised the Vargas' business
and was one of the first to commit to helping them do what he could
to rebuild.
“Judy [Sarkozy]
and myself were talking about it in December. When the conversation
started, I said: 'Let's throw a big ass party.” said Corwin. “I
think their business is essential to a town that's transitioning.
It's one of the few places you see a mixture of culture.”
The mixture of
culture that Corwin referred to was visible in the diversity of
people who filled the benches at Bell's and waited eagerly to shake
Carmen and Francisco's hands and give them well wishes.
“We are very
blessed by God,” said Carmen. “We feel like we're not alone in
this. It gave us a lot of motivation to keep on going.”
The $4,000 raised
at the event last Saturday only scratches the surface for the Vargas
family and will be put towards buying new merchandise for their
makeshift store at the front of their restaurant.
“We
would have been just as happy with $100,” said Javier. “It wasn't
really for the money. Its just awesome how the community still
supported us.”
Still, Carmen made
it clear that they were going to keep on fighting to begin serving
the community they love once again.
“Half of our
heart is in our homeland and the other half is here in Kalamazoo,”
she said.
Word Count: 1,139
Intended Publication: The Kalamazoo Gazette
Word Count: 1,139
Intended Publication: The Kalamazoo Gazette
Monday, June 3, 2013
La Mexicana Process Writing
I think it is fitting that this is the
last piece that I write for this narrative journalism class. I do not
say this because I think it is the best first draft that I have ever
written; I say it because I feel I was able to put all of the skills
that we learned in this class into action when I was working on
reporting for this project.
Unlike my first profile, I knew right
off the bat that I wanted to do a wide array of reporting and that I
was going to have to start early if I wanted to get it all done. A
couple of weeks ago, my friend lent me her car to run a few errands
and I decided to seize the moment and stop by the Edison Neighborhood
Association to see what was going on in the community. I already knew
about the fire at La Mexicana, but it was them who tipped me off
about the benefit and many other things that were going to be
happening soon. Unsure of what direction to proceed in, I attended
the Bell's benefit on a Saturday morning and I got to talk to a lot
of amazing people. Originally, I did not think that I was going to
write about the Vargas family, but something told me to go to the
event anyways. I am so happy I did, because in talking to Carmen and
her son Javier, I knew that there was a story to be told about their
journey to the United States and all of the things that they have
been able to accomplish.
After that day, I set up in-depth
interviews with both Javier and Carmen. In addition, I collected
information from Judy Sarkozy, Noel Corwin, and Laura Bell at the
event itself. I am looking forward to putting together a more
cohesive and organized final draft and I am interested to know
everyone's thoughts during workshop. I am happy with the reporting I
did, but I want to turn that reporting into a good piece of writing.
La Mexicana Rises from the Ashes [First Draft]
On November 7, 2012
flames illuminated the pre-dawn darkness in the Edison neighborhood
as Francisco and Carmen Vargas' life work burned to the ground.
Apparently sparked by weathered electrical wires in the basement, La
Mexicana Market was scorched inside and out, resulting in a total
loss.
Judy Sarkozy, the
owner of Sarkozy's Bakery, which suffered its own fire in February of
last year, was one of the first to arrive on the scene.
“It just broke my
heart to see all the stuff that was ruined,” said Sarkozy who
recounted watching a river of yellow masa wind its way across
the blackness of the market floor.
“It
affected all of us. That's our livelihood, that's our baby. We built
it from the ground up, with no bank loans—nothing,” said Javier
Vargas, Francisco and Carmen's son. We had to throw everything away:
cans, produce, meat. It's a very dark feeling because your
career, your life work—in four hours, it's gone.”
Nearly seven months
later, on a warm, late-May afternoon, Javier and Judy stand in the
doorway of Bell's brewery and shake the hands of community members
who have arrived for a benefit in support of the rebuilding of the
market.
Francisco and
Carmen move about busily in the patio outside the building, thanking
people for their donations, selling home-made ice cream, and
directing the volunteers who have shown up to help out with the
benefit.
“I could never
have imagined the support that we received from the Kalamazoo
community.” said Carmen, whose eyes welled up as she looked at the
event around her.
The Vargas family
came north to the United States in 1993 from Nayarit, Mexico looking
for work and a chance at a brighter future. As Carmen Vargas, the
family matriarch puts it: “We came for the same reason as many
people all over the world. The opportunity for a better life.”
After first
settling in Chicago, the family came to stay with relatives in
Kalamazoo after Carmen suffered a broken arm and leg in a car
accident while riding in a work van on her way to job. Driven to
Michigan by unfortunate circumstances, the family never looked back
and Kalamazoo has become their home for the last 18years.
“We got
accustomed as quickly as possible. Since that moment, we began to
become penguins” said Carmen who chuckled and smiled, referring to
the shock of the Michigan climate.
Right away,
Francisco saw that there was a market for goods that served the small
and steadily-growing Hispanic population in Kalamazoo and he, his
wife, and his sons began to sell Mexican products from Chicago out of
the back of a truck.
“It was literally
a mobile grocery store,” said their son Javier, who remembered that
they began to sell exclusively to the Latinos in the Edison
neighborhood. “We would go door-to-door every Sunday. We
could count 15 houses and that was it. Maybe less than that.”
According
to Javier, due to an influx of Hispanic immigration to the city and
the expansion of their clientele to include other members of the
community, the family achieved their dream of owning their own store
when La Mexicana opened on the corner of Portage Road and Lane Blvd
in 1998.
Since
then, the Vargas family has opened a Restaurant, Mi Pueblo on Gull
Road, an ice cream warehouse where they produce their own Mexican
popsicles, and has two lunch trucks which visit work sites around the
city.
“My
dad's always been an entrepreneur,” said Javier. “He always said
he'd rather work for himself than anyone else.”
Despite
their success and expansion in recent years, Carmen said that the
market was the heart of their business.
“The blow was
huge, but not big enough to ruin our years of work, she said. “I
tell my husband: 'We're like gladiators, we take a lot of hits, but
we keep on going.”
For Carmen and
Francisco, letting the market go was never an option and they have
plans to rebuild what they started with the support of their
neighbors.
“If you achieve
something, it's because you worked hard and you believed in what you
were doing,” said Carmen.
The Vargas' hard
work has paid off with many community members who rushed to their
side after hearing about the fire, including Noel Corwin, the owner
of Gorilla Gourmet, and Laura Bell, the vice president of Bell's
Brewery. Bell's donated their banquet and patio spaces free of charge
and Corwin donated his time and pineapple chicken tacos for all those
in attendance.
“Judy [Sarkozy]
and myself were talking about it in December. When the conversation
started, I said: 'Let's throw a big ass party.” said Corwin. “I
think their business is essential to a town that's transitioning.
It's one of the few places you see a mixture of culture.”
The mixture of
culture that Corwin referred to was visible in the diversity of
people who filled the benches at Bell's and waited eagerly to shake
Carmen and Francisco's hands and give them well wishes.
“We are very
blessed by God,” said Carmen. “We feel like we're not alone in
this. It gave us a lot of motivation to keep on going.”
The money raised at
the event last Saturday only scratches the surface for the Vargas
family and will be put towards buying new merchandise for their
makeshift store at the front of their restaurant. Still, Carmen made
it clear that they were going to keep on fighting to begin serving
the community they love once again.
“Half of our
heart is in our homeland and the other half is here in Kalamazoo,”
she said.
Word Count: 961
Target Publication: The Kalamazoo Gazette
Subscribe to:
Posts (Atom)