Monday, June 3, 2013

La Mexicana Rises from the Ashes [First Draft]

On November 7, 2012 flames illuminated the pre-dawn darkness in the Edison neighborhood as Francisco and Carmen Vargas' life work burned to the ground. Apparently sparked by weathered electrical wires in the basement, La Mexicana Market was scorched inside and out, resulting in a total loss.
Judy Sarkozy, the owner of Sarkozy's Bakery, which suffered its own fire in February of last year, was one of the first to arrive on the scene.
“It just broke my heart to see all the stuff that was ruined,” said Sarkozy who recounted watching a river of yellow masa wind its way across the blackness of the market floor.
“It affected all of us. That's our livelihood, that's our baby. We built it from the ground up, with no bank loans—nothing,” said Javier Vargas, Francisco and Carmen's son. We had to throw everything away: cans, produce, meat. It's a very dark feeling because your career, your life work—in four hours, it's gone.”
Nearly seven months later, on a warm, late-May afternoon, Javier and Judy stand in the doorway of Bell's brewery and shake the hands of community members who have arrived for a benefit in support of the rebuilding of the market.
Francisco and Carmen move about busily in the patio outside the building, thanking people for their donations, selling home-made ice cream, and directing the volunteers who have shown up to help out with the benefit.
“I could never have imagined the support that we received from the Kalamazoo community.” said Carmen, whose eyes welled up as she looked at the event around her.
The Vargas family came north to the United States in 1993 from Nayarit, Mexico looking for work and a chance at a brighter future. As Carmen Vargas, the family matriarch puts it: “We came for the same reason as many people all over the world. The opportunity for a better life.”
After first settling in Chicago, the family came to stay with relatives in Kalamazoo after Carmen suffered a broken arm and leg in a car accident while riding in a work van on her way to job. Driven to Michigan by unfortunate circumstances, the family never looked back and Kalamazoo has become their home for the last 18years.
“We got accustomed as quickly as possible. Since that moment, we began to become penguins” said Carmen who chuckled and smiled, referring to the shock of the Michigan climate.
Right away, Francisco saw that there was a market for goods that served the small and steadily-growing Hispanic population in Kalamazoo and he, his wife, and his sons began to sell Mexican products from Chicago out of the back of a truck.
“It was literally a mobile grocery store,” said their son Javier, who remembered that they began to sell exclusively to the Latinos in the Edison neighborhood. “We would go door-to-door every Sunday. We could count 15 houses and that was it. Maybe less than that.”
According to Javier, due to an influx of Hispanic immigration to the city and the expansion of their clientele to include other members of the community, the family achieved their dream of owning their own store when La Mexicana opened on the corner of Portage Road and Lane Blvd in 1998.
Since then, the Vargas family has opened a Restaurant, Mi Pueblo on Gull Road, an ice cream warehouse where they produce their own Mexican popsicles, and has two lunch trucks which visit work sites around the city.
“My dad's always been an entrepreneur,” said Javier. “He always said he'd rather work for himself than anyone else.”
Despite their success and expansion in recent years, Carmen said that the market was the heart of their business.
“The blow was huge, but not big enough to ruin our years of work, she said. “I tell my husband: 'We're like gladiators, we take a lot of hits, but we keep on going.”
For Carmen and Francisco, letting the market go was never an option and they have plans to rebuild what they started with the support of their neighbors.
“If you achieve something, it's because you worked hard and you believed in what you were doing,” said Carmen.
The Vargas' hard work has paid off with many community members who rushed to their side after hearing about the fire, including Noel Corwin, the owner of Gorilla Gourmet, and Laura Bell, the vice president of Bell's Brewery. Bell's donated their banquet and patio spaces free of charge and Corwin donated his time and pineapple chicken tacos for all those in attendance.
“Judy [Sarkozy] and myself were talking about it in December. When the conversation started, I said: 'Let's throw a big ass party.” said Corwin. “I think their business is essential to a town that's transitioning. It's one of the few places you see a mixture of culture.”
The mixture of culture that Corwin referred to was visible in the diversity of people who filled the benches at Bell's and waited eagerly to shake Carmen and Francisco's hands and give them well wishes.
“We are very blessed by God,” said Carmen. “We feel like we're not alone in this. It gave us a lot of motivation to keep on going.”
The money raised at the event last Saturday only scratches the surface for the Vargas family and will be put towards buying new merchandise for their makeshift store at the front of their restaurant. Still, Carmen made it clear that they were going to keep on fighting to begin serving the community they love once again.

“Half of our heart is in our homeland and the other half is here in Kalamazoo,” she said.

Word Count: 961
Target Publication: The Kalamazoo Gazette 

8 comments:

  1. Hey matt,

    You said it, dude. This is a really really strong draft. You tackle so many different aspects of these peoples lives here and do it so richly and fully it's almost hard to believe. Great great reporting. Your passion for the subject matter is very clear.

    That being said, I wonder if you could focus the piece a bit more. Pick one facet of these peoples lives and tell that story. Maybe it doesn't find it's way into or become your final draft but the experimentation could be cool. I would also like to see maybe one of the locations you interviewed in. Based on the info you've given us as to your subjects daily lives the location seems important.

    I'm glad you're proud of this draft. You should be.

    Woody

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  2. Matt,

    This is a terrific first "draft." The amount of amazing quotes you got really makes this piece super powerful, and I definitely applaud you for conducting your interviews in Spanish! This takes a sad story and turns it into something very, very hopeful and uplifting, Franklin would be incredibly proud!

    The beginning scene is really great and sets us up for the story that is going to be told. This is definitely a story of overcoming hardships, not once, but twice for them! I'd love to hear a little bit more about their hopes for the future if you got anything on that. They are clearly a determined and hardworking family so I definitely think they could inspire us even more with some quotes on the future.

    I really don't have much else to say, your first drafts are always great and make me feel embarrassed about mine. Can't wait to talk! :)

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  3. Translation star! I wanted to ask you about your translation work last week in class, but didn’t really have the chance. My French class right now is actually called “Translation and Power” and I was hoping to pass along several tips that we’d learned: evaluation of words, comprehension of the power of the translation, etc. But it seems that you’ve done a wonderful job, and if you have any questions (not that I’m some sort of expert), I’d love to talk in class or out of class about how that went for you.

    In regards to the piece, the dialogue was definitely key to your story. We were lead through with a sense of clarity about events, and it was easy to stay engaged with each of the characters voices. The main facet that I felt was missing was some physical details about each of the Vargas’s. You describe their actions and activities extremely well, but I’d love to visualize them (and the other characters) in these contexts as well.

    See you in class.

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  4. Oh gosh, Matt, this piece is so beautiful! So many feelings started willing up inside of me. You do such a good job of evoking the strong emotions that are so embedded in everyone involved here: the solidarity of Judy Sarkozy and the other community members, the devastation of the family, but also the support that they feel. You have done an incredible job so far.
    The other things that makes this piece so string is that the conflict is there, and they're working towards a solution. The quotes are so perfect, too. It opens and closes so nicely. I will be happy to see what you revise... but I don't have many suggestions. Is there any way you could get some voices of local community members and hear their words about what the market means to them?
    great job!
    Charlotte

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  5. I love this. You're painting a very clear picture and I don't know that I have very much to critique. You got great quotes, you have a great narrative arc. I wonder if your kicker has as much to do with where you begin, but I'm interested in it, it makes sense. I'm not bothered. There are so many characters here and I love that they're interacting: the faces of small businesses in Kalamazoo. I'm invested.

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  6. great characterization of the people in the story- especially through the quotes: "It's a very dark feeling because your career, your life work—in four hours, it's gone" and “My dad's always been an entrepreneur,” said Javier. “He always said he'd rather work for himself than anyone else.” Just to name two spots of course. characterization is evident through the writing of the story, the descriptions of the people's actions as well. awesome.

    furthermore, this does a great job of honestly characterizing the struggles of immigrants in a positive way. i feel like most of what we read about immigrants is written in a pitying or troublesome way, but this gives light to their lives as people who simply want to live their lives the way that they believe they should live, “If you achieve something, it's because you worked hard and you believed in what you were doing."

    there's nothing i would change, only a few things i would add. i was under the impression that this would be about the rebuilding of the store beyond the party- if so i would like to know concrete plans about rebuilding the store if they have them. if it's more about the party, then this is great.

    i'll have more critiques for our workshop, but im impressed by this piece, which seems to be a common theme of all of your writing. awesome awesome awesome.

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  7. There's not much to critique here, like everyone else has said. I think with relatively little revision this is in pretty good shape.

    However. I think there's another, more challenging story to tell here if you want to take it the extra mile. Was La Mexicana insured? Seems like it wasn't. Or not very well. If it wasn't, why not? Does it have to do with race? Culture? Was the Vargas family unable to afford insurance? Did they consider it an extraneous expense? Or were they unable to get a fair insurance plan because of their ethnicity or the neighborhood where they set up shop?

    I think it's great that all the hip, white business owners in Kalamazoo helped put on this benefit for La Mexicana, but I would hazard a guess that the white and white-collar insurance agents in Kalamazoo are at the same time denying claims or discouraging coverage to the Mexican-owned market in the Edison neighborhood. Clearly I don't know, but I think it'd be worth asking Carmen and Francisco about their insurance plan.

    Sorry that's way out in the weeds. Your piece is good without covering insurance. In fact, it was so good that I thought you may be interested in clarifying this last detail before finalizing.

    More in class,

    Colin

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  8. Matt,

    You pretty much killed it on this one. This is an excellent draft. The amount of time you spent reporting really shows. Your quotes all have impact, but they don't overwhelm the piece. Everything is structurally and thematically sound as well, and the piece is very well-written. Honestly, it's kind of inspiring--both the way Kalamazoo's business owners help out the Vargas family and the way the Vargas family refuses to go down. You have sentiment without sentimentality, which is nice.

    The only thing I wasn't sure I liked was the end. It's a beautiful quote, and it certainly captures the feeling of community between business owners, but it seems unrelated to the theme of perseverance that comes up in the second half of the piece. Maybe tie that thread in? Or I'm wrong? Just a thought.

    Really good draft!

    Trevor

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